#Kulik_Koleksi: Recommended Books on Business Research Methodology with SPSS and SmartPLS

Looking for a 'Buku Metodologi Penelitian Bisnis' that dscusses data analysis using SPSS and SmartPLS in a practical and easy-to-understand manner?

Writer	: Echo Perdana Kusumah
Publisher	: INA
ISBN	: 978-623-05-5940-1
Call No.	: 658.403 072 ECH m >>

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The book Metodologi Penelitian Bisnis: Analisis Data Melalui SPSS dan SmartPLS is a reference book that comprehensively discusses the stages of business research, starting from the preparation of research design, data collection techniques, questionnaire preparation, sampling methods, to data analysis using SPSS and SmartPLS.

Presented in easy-to-understand language, this book is packed with illustrations and practical examples to help readers understand the application of quantitative and qualitative research methods in various business contexts.
It also examines the importance of knowledge management and information management as a basis for decision-making in the ever-evolving business world.

In the era of digital transformation and data-driven decision-making, the ability to analyze business research data using SPSS and SmartPLS is becoming an increasingly necessary competency. This book is highly relevant for students preparing their undergraduate thesis, dissertation, or dissertation, lecturers developing research, and business practitioners who require a scientific approach to analyzing organizational problems.

As a research methodology reference widely used in universities, this book helps readers understand the research process systematically while improving the quality of research results that are valid, reliable, and academically accountable.

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